Dòng Nội dung
1
The business of tourism management / Edited by John G Beech, Simon Chadwick
England : Financial Times/Prentice Hall, 2006
606 p. ; cm.
Ký hiệu phân loại (DDC): 338.4791
"This new book, firmly embedded in the management discipline, helps to equip students and future managers with both the business skills and an understanding of tourism, which will enhance their employment prospects within this dynamic industry." "The Business of Tourism Management provides an introduction to key aspects of tourism, and to the practice of managing a tourism business. It explores the functions of management within the world of tourism, showing how tourism has evolved as a business, how the tourism and travel industry is structured, and how tourism businesses operate within their political, economic and socio-cultural environments." "Written and contributed to by leading academics and practitioners in the UK, Europe and Australia, The Business of Tourism Management is ideal for both undergraduate and postgraduate students of tourism management."--Jacket
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2
Trends in Tourist Behavior : New Products and Experiences from Europe / Andrés Artal-Tur, Metin Kozak, Nazmi Kozak Editors
Cham, Switzerland : Springer, 2019
248 p. ;
Ký hiệu phân loại (DDC): 338.4791
This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical implications and recommendations are highlighted that will help destination management organizations to improve the performance of their destinations and particular businesses. The first part of the book explores visitor engagement with a range of new products relating to sports activities and events, city tourism, wine tourism, and youth tourism. In the second part, the focus is primarily on the ways in which tourist experiences influence subsequent trip recommendations, revisiting attitudes, and reviewing behavior on social media.
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