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Benchmarking in Tourism and Hospitality Industries : the Selection of Benchmarking Partners. / K W Wober
Wallingford : CAB International, 2002
276 p.
Ký hiệu phân loại (DDC): 338.47910
Benchmarking is a buzzword of the 1990s that desribes a method for comparing different companies, by measuring various data, performance and goals. This book focuses on the methodological aspects of the right selection of benchmarking partners.
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