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e-Consumers in the Era of New Tourism / Erkan Sezgin Editor
Singapore : Springer, 2016
146 p. ; cm.
Ký hiệu phân loại (DDC): 910.688
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector.
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