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Consumer behaviour / Isabelle Szmigin; Maria Piacentini
Oxford : Oxford University Press , 2022
xxx, 582 pages : color illustrations ; 25 cm.
Ký hiệu phân loại (DDC): 658.8342
This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral consumer behaviour theory is to their everyday roles - for example, explaining how WWF is using behavioural science to help humanity's fight against climate change, and how social media algorithms are pushing the creation of increasingly emotive content. In addition, the case studies and consumer insights features have been extensively revised and now cover topics such as consumer engagement during a pandemic, big brand support of the Black Lives Matter movement, and textile waste in the fashion industry. This third edition reflects the very latest research with a new chapter on sustainable and ethical consumption, and updated coverage of digital consumption and online consumer behaviour. An enhanced Research Insights feature now includes new critical thinking questions to help readers develop their analytical mindset. The new enhanced e-book offers an even more flexible and engaging way to learn. It features carefully-curated resources that are designed to stimulate, assess, and consolidate learning, including practitioner videos, multiple-choice questions, and a flashcard glossary. This book is accompanied by the following teaching support resources for adopting lecturers: PowerPoint presentations Instructor's manual Bank of case studies Learning activities Examination questions
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Estimating in building construction / Frank R Dagostino; Steven J Peterson
New York, NY : Pearson, 2019
xii, 351 pages : illustrations ; 28 cm.
Ký hiệu phân loại (DDC): 692.5
"Estimating in Building Construction covers all the skills the beginning student needs to estimate simple to moderately complex commercial and residential buildings. Ideal for construction, architecture, and engineering students, the text covers bid preparation from the general contractor's perspective, using a combination of theory and principles, step-by-step procedures, instructor resources, and practice problems."
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Financial institutions management : a risk management approach / Anthony Saunders; Marcia Millon Cornett
New York : McGraw-Hill, 2006
xxiv, 856 pages. : illustrations ; 25 cm.
Ký hiệu phân loại (DDC): 332.1068
Focuses on managing return and risk in financial institutions. The text argues that risks faced by financial institutions managers, and the methods and markets through which these risks are managed are becoming similar whether an institution is chartered as a commercial bank, a savings bank, an investment bank, or an insurance company.
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Fundamentals of corporate finance / Stephen A Ross; Randolph Westerfield; Bradford D Jordan
New York : McGraw Hill, 2022
1008 pages. : Illustrationen ; 26 cm.
Ký hiệu phân loại (DDC): 658.15
Fundamentals of Corporate Finance was designed and developed for a first course in business or corporate finance, for both finance majors and non-majors alike. The text is nearly self-contained in terms of background or prerequisites, assuming some familiarity with basic algebra and accounting concepts, while still reviewing important accounting principles very early on. The organization of this text has been developed to give instructors the flexibility they need. The best-selling text has three basic themes that are the central focus of the book: 1) An emphasis on intuition: the authors separate and explain the principles at work on a common sense, intuitive level before launching into any specifics. 2) A unified valuation approach: net present value (NPV) is treated as the basic concept underlying corporate finance. 3) A managerial focus: the authors emphasize the role of the financial manager as a decision maker, and they stress the need for managerial input and judgment
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