Dòng Nội dung
1
Applying Extended Theory of Planned Behavior to Investigate Consumer Purchase Intention toward Street Food Vendors / Le Hai Binh, Le Thi Mai Le // Tạp chí Kinh tế và Kinh doanh : JABES . - 2023. - tr. 91-101. - ISSN: 2734-9845



Ký hiệu phân loại (DDC): 343.597
This study aims to explore the factors that influence the behaviour of consumers towards Hanoi street food vendors by applying the extended Theory of Planned Behavior (e-TPB) which includes six constructs - attitude, subjective norm, perceived behavioral control, and social media and past behavior and purchase intention. Using a quantitative research approach, data was collected from 181 respondents through an online survey and using the analysis technique is SPSS version 22 and Smart PLS 3.0. The findings indicate that social media, having the highest regression weight, become the most significant predictor of purchase intention, following by subjective norms, perceived behavioral control and attitude. The study also reveals that previous behavior had a favorable impact on attitude, perceived behavioral control, subjective norms, and social media, but not on purchase intention. The study will increase our understanding of the variables influencing consumers’ intentions to purchase street food in Hanoi. Recommendations and implications for marketing-related street food selling strategies are discussed.
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2
Street food : exploring the world's most authentic tastes / Tom Kime
London ; New York : DK Publishing, 2007
224 p. ; cm.
Ký hiệu phân loại (DDC): 641.59
Recreate the world's most exciting snacks. Have you ever visited a bustling market abroad, discovered a freshly cooked, local delicacy, and thought 'I'd love to make that at home'? Tom Kime's world tour of fantastic food shows how to bring exotic flavours into your kitchen. Take your tastebuds on a global adventure and cook up 90 easy-to-follow recipes, from Chilean seafood empanadas to Moroccan hira bean soup. You can pick up local cooking tips and techniques, and follow inspirational ideas for mixing a variety of dishes including fritters, mezze, tapas and kebabs, so you can serve up a truly global street food experience.
Số bản sách: (0) Tài liệu số: (1)