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Atlas of travel and tourism development / Myra L Shackley
Amsterdam ; Boston : Elsevier, 2006.
217 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
From travel in the ancient and classical world to the growth of underwater tourism in the Great Barrier Reef and the influence of the Gulf War on regional tourism, the Atlas of Travel and Tourism Development is a new departure from conventional texts, providing a unique overview of the growth of the tourism industry. Divided into three sections, the text looks first at the past, examining the influence of global geography on travel patterns, and provides an overview of the history of travel and tourism. It then moves onto the present, using a regional framework to demonstrate how the physical and historical geography of each area is related to tourism development. The final section provides a forecast of future trends for the next two decades. * A unique pictorial history of global travel and exploration * Easy-to-use maps that chart development of tourism * Explains the growth of tourism destinations and trends in a geographic and historic global context.
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2
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Destination marketing : an integrated marketing communication approach / Steven Pike
London : Butterworth-Heinemann, 2008
423 p. ; cm.
Ký hiệu phân loại (DDC): 910.688
"Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs."--Jacket
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3
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Destination marketing organisations / Steven Pike
Amsterdam ; Oxford : Elsevier, 2004
248 pages.
Ký hiệu phân loại (DDC): 338.4791
Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMOs.
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4
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How to brand nations, cities and destinations : a planning book for place branding / Teemu Moilanen, Seppo K Rainisto
Basingstoke [England] ; New York : Palgrave Macmillan, 2009
212 p.
Ký hiệu phân loại (DDC): 658.8
A common perception is that building and sustaining a place brand is demanding and differs significantly from controlling a traditional brand. Sometimes a country brand is not focused enough, and this can result in unsuccessful place branding. But it is possible to raise a national identity to the level of an attractive brand. Building a place brand is an investment, with potentially great positive returns. This book will guide you along the path to building a successful brand for any place under construction.
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5
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