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An integrated approach to new food product development / [Edited by] Howard R Moskowitz; Israel Saguy; Tim Straus
Boca Raton : CRC Press,2009.
506 pages. : illustrations
Ký hiệu phân loại (DDC): 664
New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. This title explores this inter-relationship and the inter-relationship of the key disciplines essential for marketplace success.
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New food product development : from concept to marketplace / Gordon W Fuller
Boca Raton, FL : CRC Press, 2011.
478 pages. : illustrations
Ký hiệu phân loại (DDC): 664.0068
This new edition of a bestselling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, and introduction into the marketplace. With extensive experience in new food product development, the author outlines ways a company can organize for new product development and utilize available resources. He focuses on the roles, functions, and interactions of the members of the food product development team as well as other company departments and outside resources in the food product development process.
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