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Japanese tourism and travel culture / [Edited by] Sylvie Guichard-Anguis; Okpyo Moon
London ; New York : Routledge, 2009.
238 pages. : illustrations
Ký hiệu phân loại (DDC): 306.4819
This book examines Japanese tourism and travel, both today and in the past, showing how over hundreds of years a distinct culture of travel developed, and exploring how this has permeated the perceptions and traditions of Japanese society.
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Older tourist behavior and marketing tools / Vania Vigolo
Cham, Switzerland : Springer, 2017
187 pages. : ill. ;
Ký hiệu phân loại (DDC): 338.4791
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.
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Trends in Tourist Behavior : New Products and Experiences from Europe / Andrés Artal-Tur, Metin Kozak, Nazmi Kozak Editors
Cham, Switzerland : Springer, 2019
248 p. ;
Ký hiệu phân loại (DDC): 338.4791
This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical implications and recommendations are highlighted that will help destination management organizations to improve the performance of their destinations and particular businesses. The first part of the book explores visitor engagement with a range of new products relating to sports activities and events, city tourism, wine tourism, and youth tourism. In the second part, the focus is primarily on the ways in which tourist experiences influence subsequent trip recommendations, revisiting attitudes, and reviewing behavior on social media.
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