Dòng Nội dung
1
Management across cultures :challenges, strategies, and skills /Richard M Steers; Joyce Osland
Cambridge, United Kingdom ; New York, NY, USA :Cambridge University Press,2020
xx, 399 pages :color illustrations ;25 cm.
Ký hiệu phân loại (DDC): 658
This fourth edition has been revised and updated to explore the latest approaches to cross-cultural management, presenting strategies and skill-building for managing international assignments and global teams. Suitable for students taking courses on international management, cross-cultural management and HRM, as well as executive training programmes.
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Strategic International Management : Text and Cases / Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Wiesbaden : Springer, 2015
554 p. ; cm.
Ký hiệu phân loại (DDC): 658.18
A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions The Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland University, Germany.
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