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Best practices for graphic designers : grids and page layouts : an essential guide for understanding & applying page design principles / Amy Graver; Ben Jura
Beverly, MA : Rockport Publishers, 2012
192 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 741.6
"This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way"
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Best practices for graphic designers : packaging : an essential guide for implementing effective package design solutions / Grip (Firm : Chicago, Ill.)
Beverly, Massachusetts : Rockport Publishers, 2013
189 pages : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 741.6
"Best Practices for Graphic Designers, Packaging, takes you through the entire packaging process from strategy and concept development, through choosing the right materials, naming systems, studying the competition, surveying the shelf landscape and more. Gain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, this informative guide to all-things-packaging covers the steps of implementation of packaging design, utilizing a variety of case studies and examples, including practical real-world information about client and vendor interaction. With more than a decade of package design under their belts, Grip has worked with clients big and small to help them with their branding and packaging needs and increasing their bottom line. They bring their real world experience straight to you in this must-have reference."
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Communication design : insights from the creative industries / Derek Yates; Jessie Price, (Graphic artist)
London, UK ; New York : Fairchild Books, 2015
208 pages. : illustrations ; 27 cm.
Ký hiệu phân loại (DDC): 741.6
"The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique. Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"
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Design thinking for visual communication / Gavin Ambrose; Paul Harris
London : Bloomsbury Visual Arts, 2019
192 pages. : illustrations (chiefly color) ; 24 cm.
Ký hiệu phân loại (DDC): 741.6
"Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used"
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Foundations of art and design / Alan Pipes
London : Laurence King, 2004
272 pages. : illustrations (some color) ; 28 cm.
Ký hiệu phân loại (DDC): 700
This text provides an introduction to the fundamentals of art and design for students embarking on graphic design, fine art and illustration - and also allied courses in interior, fashion, textile, industrial and product design, as well as printmaking
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