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Best practices for graphic designers : packaging : an essential guide for implementing effective package design solutions / Grip (Firm : Chicago, Ill.)
Beverly, Massachusetts : Rockport Publishers, 2013
189 pages : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 741.6
"Best Practices for Graphic Designers, Packaging, takes you through the entire packaging process from strategy and concept development, through choosing the right materials, naming systems, studying the competition, surveying the shelf landscape and more. Gain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, this informative guide to all-things-packaging covers the steps of implementation of packaging design, utilizing a variety of case studies and examples, including practical real-world information about client and vendor interaction. With more than a decade of package design under their belts, Grip has worked with clients big and small to help them with their branding and packaging needs and increasing their bottom line. They bring their real world experience straight to you in this must-have reference."
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Communication design : insights from the creative industries / Derek Yates; Jessie Price, (Graphic artist)
London, UK ; New York : Fairchild Books, 2015
208 pages. : illustrations ; 27 cm.
Ký hiệu phân loại (DDC): 741.6
"The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique. Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"
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Compose, design, advocate : a rhetoric for integrating written, visual, and oral communication / Anne Frances Wysocki, Dennis A Lynch
Boston : Pearson, 2013
xvi, 509 pages : illustrations (some color) ; 24 cm.
Ký hiệu phân loại (DDC): 808
Introduction Section One: DESIGNING COMPOSITIONS RHETORICALLY 1. A Rhetorical Process for Composing The background to our story What we learned: Seeing the piece Putting the pieces together Rhetoric and argument Rhetoric, argument, and advocacy Rhetoric and persuasion: Thinking about how text work on us Thinking through production 2. Composing a Statement of Purpose Working toward a statement of purpose Purpose Audience Content Statement of purpose Renee's statement of purpose Thinking through production 3. Composing a Design Plan Working toward a design plan Strategies Medium Arrangement Renee's design plan and letter Testing Thinking through production Section Two: RESEARCHING TO SUPPORT COMPOSING 4. Researching for Advocacy and Argument Research, argument, and advocacy A rhetorical research process What is a source? Step 1: Find a topic Step 2: Narrow your topic through initial research Step 3: Develop questions to guide your research Step 4: Use your questions to help you find sources Step 5: Engage with your sources An annotated bibliography Step 6: Divide on your argument Step 7: Evaluate your sources Thinking through production Alternative research projects 5. About Written Modes of Communication The pleasures and connections of writing Writing's purposes, audiences, and contexts Ethos, logos, and pathos as writing strategies A design plan for writing A first draft of a research paper Giving feedback to others' writing Receiving feedback to your writing A revision plan The written strategies of proofreading, editing, and revising A short example of revision A revised research paper Testing and evaluating writing Thinking through production 6. About Oral Modes of Communication Pleasures of speaking And responsibilities of speaking On listening Speaking's purposes, audiences, and contexts A statement of purpose for speaking Ethos, logos, and pathos as speaking strategies Preparing (yourself) to talk A checklist for a design plan for a talk A design plan An oral presentation Testing and evaluating oral presentations Ethical contexts of speaking--and listening Interviewing Thinking through production 7. About Visual Modes of Communication The pleasures--and complexities--of visual communication Visible purposes, audiences, and contexts A statement of purpose for a photo essay Visible ethos, logos, and pathos Analyzing visual arguments A design plan for a photo essay A photo essay Testing and evaluating visual texts Designing slides to support oral presentations Thinking through production 8. About Advocacy and Argument Becoming an advocate Situating yourself to advocate Advocacy is rhetorical Research and advocacy Who changes and who benefits when you advocate? Being an advocate, being a citizen, and being a critic: "The Partly Cloudy Patriot" Grounds for advocacy--and for living: "The False Idle of Unfettered Capitalism" Thinking through production Section Three: ANALYZING THE ARGUMENTS OF OTHERS 9. Doing Rhetorical Analysis of Others' Texts Analyzing others' texts A comparison: Analyzing communication situtations and analyzing others' texts Steps for rhetorical analysis Applying the steps to a webpage Applying the steps to a different webpage Writing a rhetorical analysis Reading and responding rhetorically: A written alaysis of one text , a website Reading and responding rhetorically How chapters 10-14 help you with rhetorical analysis Thinking through production 10. Analyzing Posters How posters work Movie posters from the United States Wartime posters from teh United States and elsewhere How posters work: Bodies and culture Thinking through production 11. Analyzing Documentary Photography How photographs work A photographic essay Reading and responding rhetorically: A written analysis of a photographic essay A photographic essays: excerpt from "American Muslim Students" A photographic essays: photographs from A Civil Rights Memorial Thinking through production 12. Analyzing Opinion Pieces and Editorials How editorial and opinion pieces work The contexts of opinion pieces and editorials A short editorial on a controversial topic Reading and responding rhetorically Opinion: "Separating fact from fiction in video game debate" Reading and responding rhetorically A checklist for ethos Editorial: "Violence vs. sex" Opinion: "Games People Play" Editorial: " Violence: Video Games and What We're Not Playing" Reading andn responding rhetorically Critical thinking: Evaluating the logos of editorial and opnion pieces Evaluating logos of an editorial: "Court majority was right" Thinking through production 13. Analyzing Essays How essays work "The Periodic Table" A rhetorical analysis of "The Periodc Table" Reading and responding rhetorically Preparing to read the essay "Higher Education" Looking back at "Higher Education": What we noticed--and why Preparing to read the essay "The Smallest Woman in the World" "The Plaintiff Speaks" Preparing to read the essay "What Does It Mean to Be Cool" Thinking through production 14. Analyzing Comics How comics work Single frame comic: The Yellow Kid A comic's panels "Common Scents" Preparing to read "Little House in the Big City Thinking through production.
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Good charts : the HBR guide to making smarter, more persuasive data visualizations / Scott Berinato
Boston, Massachusetts : Harvard Business Review Press, 2016
viii, 255 pages. : color illustrations ; 19 cm.
Ký hiệu phân loại (DDC): 658.452
"A good visualization can communicate the nature and potential impact of ideas more powerfully than any other form of communication. For a long time, "dataviz" was left to specialists-data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could. What's more, building good charts is quickly becoming a need-to-have skill for managers-if you're not doing it, another manager is, and they're getting noticed for it, and getting credit for your company's success. In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz is where spreadsheets and word processors were in the early 1980s-on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. The book goes well beyond proffering a set of static rules for making visualizations and taps into well-established and vanguard research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create "feelings behind our eyes." Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas. This is your go-to guide for dataviz-the new language of business."
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