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The Harvard Business Review entrepreneur's handbook :everything you need to launch and grow your new business. / Harvard Business Review Press
Boston, Massachusetts : Harvard Business Review Press,2018
292 p. : illustrations ; 23 cm
Ký hiệu phân loại (DDC): 658.11
Starting an independent new business is rife with both opportunity and risk. From the basics of writing a business plan to the challenges of financing your new venture, the HBR Entrepreneur's Handbook is your essential resource for getting your startup off the ground. Topics include: Navigating the world of venture capital funding Turning innovations into successful realities in the marketplace Building a business model that makes sense for your business Developing the sales and marketing programs needed for your venture What entrepreneurial leaders must do to build culture and set direction--
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