Dòng Nội dung
1
Services marketing management : a strategic perspective / Hans Kasper; Piet van Helsdingen; Mark Gabbott
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, 2006
xvii, 554 pages. : illustrations. ; 26 cm.
Ký hiệu phân loại (DDC): 658.8
In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been
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2
The role of service in the tourism & hospitality industry / Ford Lumban Gaol; Fonny Hutagalung editor
Leiden, The Netherlands : CRC Press/Balkema, 2015
251 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
This proceedings volume contains papers presented at the 2014 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2014), covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality. This overview of current state of affairs and anticipated developments will be of interest to researchers, entrepreneurs and students alike.
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3
Uncommon service : how to win by putting customers at the core of your business /Frances Frei, Anne Morriss.
Boston, Mass. : Harvard Business Review Press,2012.
x, 247 p. : ill. ; 24 cm.
Ký hiệu phân loại (DDC): 658.812
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