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The heart of change : Real-life stories of how people change their organizations / John P. Kotter ; Dan S. Cohen Boston, Masschusetts : Harvard Business Review Press, 2002 xiii, 188 p. ; 24 cm. Ký hiệu phân loại (DDC): 658.406 John Kotter and co-author Dan Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through real-life stories from people in the trenches, in all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people's behavior? Số bản sách:
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