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A long-run collaboration on long-run games / Drew Fudenberg, David K. Levine
Singapore : World Scientific, 2009
xxiii, 391 pages : illustrations ; 26 cm.
Ký hiệu phân loại (DDC): 519.3
This book David Levine on the closely connected topics of repeated games and reputation effects, along with related papers on more general issues in game theory and dynamic games. The unified presentation highlights the recurring themes of their work.
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Game theory : a multi-leveled approach / Hans Peters
Heidelberg : Springer, 2015
493 pages. : illustrations
Ký hiệu phân loại (DDC): 519.3
This textbook presents the basics of game theory both on an undergraduate level and on a more advanced mathematical level. It is the second, revised version of the successful 2008 edition. The book covers most topics of interest in game theory, including cooperative game theory. Part I presents introductions to all these topics on a basic yet formally precise level. It includes chapters on repeated games, social
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Games and gamification in market research : increasing consumer engagement in research for business success / Betty Adamou
New York : Kogan Page Ltd, 2019
xxii, 333 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 658.83
Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surprise, then, that games and gamification are revolutionizing the market research industry, offering opportunities to reinvigorate the notoriously sluggish engagement levels seen in traditional surveying methods. This not only improves data quality, but offers untapped insights unattainable through traditional methods. Games and Gamification in Market Research shows readers how to design ResearchGames and Gamified Surveys that will intrinsically engage participants and how best to use these methodologies to become, and stay, commercially competitive.
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