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1000 retail graphics : from signage to logos and everything in-store / JGA (Southfield, Mich)
Gloucester, Mass. : Rockport, 2007.
320 pages. : illustrations (chiefly color) ; 23 cm.
Ký hiệu phân loại (DDC): 741.6
"The retail industry is one of the most competitive and challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low - so getting the marketing and branding right is essential for survival. This book provides a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovating options. These 1,000 touchpoints of brand identity include promotional and printed materials, packaging, and signage that act as the headlines, punctuation, and in some cases the subtext of the surroundings in which they exist - a frenzied retail environment. These pages pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more."
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Retail marketing / Sean Ennis
Maidenhead : McGraw-Hill Education, 2016
xx, 360 pages. : illustrations (some color), portraits ; 29 cm.
Ký hiệu phân loại (DDC): 658.87
"Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social responsibility and the transformative effect of digital technology. Written especially for European and international students and suitable for both undergraduate and postgraduate students, Retail Marketing addresses the challenges of marketing in the 21st Century. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company's value proposition, are considered. Striking a balance between theory and practice, Retail Marketing presents concepts in a clear and comprehensive way with engaging, up-to-date global examples and visual illustrations to help students apply their knowledge to a real world context"
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Retailing management / Michael Levy; Barton A Weitz
New York :McGraw-Hill/Irwin,2012.
xxvii, 675 pages : illustrations (some color), color maps ; 29 cm ; cm.
Ký hiệu phân loại (DDC): 658.87
"Retailing Management by Levy and Weitz maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and services. The Eight Edition of Retailing Management emphasizes five important developments in retailing: the increasing role of the Internet in retailing; new ways to communicate with customers; the greater emphasis on social responsibility by retailers; the use of technology and analytical methods for decision-making; globalization of the retail industry"--Back cover
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5
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