Dòng Nội dung
1
Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.
Harlow, England : Pearson, 2018
670 p. : illustrations ;28 cm
Ký hiệu phân loại (DDC): 658.8
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2
Service Operations Management : Improving Service Delivery / Robert Johnston; Graham Clark; Michael Shulver
Harlow, England ; New York : Pearson, 2012.
489 p. : color illustrations ; 27 cm.
Ký hiệu phân loại (DDC): 658
The central focus of this book is how organizations deliver service and the operational decisions that managers face in managing resources and delivering service to their customers.
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3
Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, Professor of Marketing & University Distinguised Teaching Scholar, Colorado State University, John E.G. Bateson, Visiting Professor of Management, Cass Business School, City University, London.
Boston, MA : Cengage Learning, 2017
xv, 458 pages :illustrations ;26 cm
Ký hiệu phân loại (DDC): 658.8
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