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Business research methods / Donald R Cooper; Pamela S Schindler
Boston : McGraw-Hill Irwin, 2006.
xxi, 744 pages. : illustrations ; 28 cm. +
Ký hiệu phân loại (DDC): 658.0072
Part I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary.
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