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Practical web analytics for user experience : how analytics can help you understand your users / Michael Beasley
Amsterdam : Morgan Kaufmann, an imprint of Elsevier, 2013
xv, 234 pages. : illustrations ; 23 cm.
Ký hiệu phân loại (DDC): 006.3
Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more.
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