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Practical web analytics for user experience : how analytics can help you understand your users / Michael Beasley Amsterdam : Morgan Kaufmann, an imprint of Elsevier, 2013 xv, 234 pages. : illustrations ; 23 cm. Ký hiệu phân loại (DDC): 006.3 Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more. Số bản sách:
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