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Business research methods / Pamela S. Schindler
NY, New York : McGraw-Hill, 2022
xxxi, 624 pages. : illustrations (colour) ; 27 cm.
Ký hiệu phân loại (DDC): 658.0072
Featuring stand-alone chapters that reflect industry practices using real-world examples from every industry. Collaborating with more than two dozen industry researchers, Schindler has written a book on practical research methods that distinguishes between big data and small data analytics with a focus on decision making. She eloquently presents ethical issues and their solutions, and has added coverage of process models, sampling, and data preparation.
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Business Research Methods / William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin
U.S : Cengage Learning, 2013
698 pages. : illustration ; 27 cm.
Ký hiệu phân loại (DDC): 658.0072
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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