|
Dòng
|
Nội dung
|
|
1
|
|
|
2
|
Foundations of physiological psychology / Neil R Carlson
Boston : Pearson A and B, 2005
xv, 576 pages. : illustrations ; 27 cm.
Ký hiệu phân loại (DDC): 612.8
Offers the benefits of the research in the field of physiological psychology. This book includes examples, case studies, and charts and illustrations. It also includes a CD-ROM to reinforce key concepts, and each chapter contains learning objectives, summaries, thought questions, a review of key concepts, and more.
Số bản sách:
(1)
Tài liệu số:
(0)
|
|
3
|
Handbook of tourist behavior : Theory & practice / [Edited by] Metin Kozak, Alain Decrop editors
New York : Taylor & Francis, 2009
286 p. : ill.
Ký hiệu phân loại (DDC): 910.688
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.
Số bản sách:
(0)
Tài liệu số:
(1)
|
|
|
|
|