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The business of resort management / Peter E. Murphy.
Amsterdam : Butterworth-Heinemann, 2008
346 p. : ill. ; 24 cm.
Ký hiệu phân loại (DDC): 647.94068
How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users and owners be sure they enjoy the promises of tantalizing marketing and real estate claims? Managing Sustainable Resorts Profitably combines business management principles with environmental and social concerns to offer development solutions to these questions. By taking an holistic and contemporary approach to the problem of developing sustainable tourism operations, this book provides a comprehensive assessment of the strategies that need to be considered by various governments, developers and, in particular, the customer-investor.
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