Dòng Nội dung
1
Best practices in hospitality and tourism marketing and management : A quality of life perspective / Ana María Campón-Cerro, José Manuel Hernández-Mogollón, José Antonio Folgado-Fernández editors
Switzerland : Springer International Publishing, 2019
369 p. : ill. ;
Ký hiệu phân loại (DDC): 306.23
This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.
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2
Handbook of tourist behavior : Theory & practice / [Edited by] Metin Kozak, Alain Decrop editors
New York : Taylor & Francis, 2009
286 p. : ill.
Ký hiệu phân loại (DDC): 910.688
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.
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