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Authentic New Orleans : tourism, culture, and race in the Big Easy / Kevin Fox Gotham
New York : New York University Press, 2007.
297 pages. : illustrations
Ký hiệu phân loại (DDC): 306.09763
Honorable Mention for the 2008 Robert Park Outstanding Book Award given by the ASA's Community and Urban Sociology Section. Mardi Gras, jazz, voodoo, gumbo, Bourbon Street, the French Quarter--all evoke that place that is unlike any other: New Orleans. In Authentic New Orleans, Kevin Fox Gotham explains how New Orleans became a tourist town, a spectacular locale known as much for its excesses as for its quirky Southern charm. Gotham begins in the aftermath of Hurricane Katrina amid the whirlwind of speculation about the rebuilding of the city and the dread of outsiders wiping New Orleans clean.
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How to brand nations, cities and destinations : a planning book for place branding / Teemu Moilanen, Seppo K Rainisto
Basingstoke [England] ; New York : Palgrave Macmillan, 2009
212 p.
Ký hiệu phân loại (DDC): 658.8
A common perception is that building and sustaining a place brand is demanding and differs significantly from controlling a traditional brand. Sometimes a country brand is not focused enough, and this can result in unsuccessful place branding. But it is possible to raise a national identity to the level of an attractive brand. Building a place brand is an investment, with potentially great positive returns. This book will guide you along the path to building a successful brand for any place under construction.
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