Dòng Nội dung
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Convention tourism :international research and industry perspectives /Karin Weber, Kye-Sung Chon, editors.
New York :Haworth Hospitality Press,2002.
xxiv, 255 p. :ill. ;21 cm.
Ký hiệu phân loại (DDC): 338.4791
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Freelancer's guide to corporate event design : from technology fundamentals to scenic and environmental design / Troy Halsey
Burlington, MA : Focal Press, 2010
xi, 312 pages. : illustrations (chiefly color) ; 24 cm.
Ký hiệu phân loại (DDC): 394.2
The Freelancer's Guide to Corporate Event Design is the only book that will get the reader up to speed on the ever-changing and growing industry of corporate production. Written by one of the industry's leading designers, this book uses a candid and straightforward style to illustrate the process of designing a successful event.
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3
Hotel convention sales, services, and operations / Pat Golden-Romero
Amsterdam [etc.] : Elsevier/Butterworth-Heinemann, 2007
xvii,331tr. : minh họa ; 26cm
Ký hiệu phân loại (DDC): 647.94068
"Hotel Convention Sales, Services, and Operations examines the precipitating factors and emerging trends in the hospitality industry and how they have contributed to the growth of the meetings and conventions market, including a look at the financial impact of this global industry in both private and public sectors of the economy. This "how-to" guide takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. The author introduces the types of groups holding meetings and conventions, the planners in charge of site selection, and the facilities they commonly use. The basics of marketing are introduced, and the role of Convention and Visitors' Bureaus is considered. Readers will gain understanding of the sales and negotiation process between buyers and sellers of these services."--Jacket.
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4
The business of event planning : behind-the-scenes secrets of successful special events / Judy Allen
Hoboken : John Wiley & Sons, 2002
xviii, 329 pages. ; 24 cm.
Ký hiệu phân loại (DDC): 394.2
Practical tools and expert advice for professional event organizers. Before planning an event, there is a lot to do behind the scenes for the event to be a success. Before giving any thought to the time or location of the event, before selecting the menu and designing the decor, there are proposals to be written down, fees and contracts to be negotiated as well as Safety issues need to be considered.
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