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Digital marketing : strategy, implementation and practice / Dave Chaffey; Fiona Ellis-Chadwick
Harlow, England ; New York : Pearson, 2019
xxx, 545 pages. : illustrations (colour) ; 27 cm.
Ký hiệu phân loại (DDC): 658.8
This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.
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Digital marketing : strategy, implementation and practice / Dave Chaffey; Fiona Ellis-Chadwick
Harlow, England ; New York : Pearson,2022
xxv, 534 pages. : illustrations (colour) ; 27 cm.
Ký hiệu phân loại (DDC): 658.8
Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company
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Inbound selling : how to change the way you sell to match how people buy / Brian Signorelli
Hoboken, New Jersey : John Wiley & Sons, 2018
xxxvi, 250 pages. : illustrations ; 23 cm.
Ký hiệu phân loại (DDC): 658.85
"Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers trust and build their brands through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges
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Win the game of Google-opoly :unlocking the secret strategy of search engines /Sean V. Bradley, CSP.
Hoboken, New Jersey :John Wiley & Sons, Inc.,2015
xxi, 249 pages :illustrations ;24 cm
Ký hiệu phân loại (DDC): 025.04252
"Rank higher in search results with this guide to SEO and content building supremacyGoogle is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line.The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there"--
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