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1
Introduction to management science / Bernard W Taylor, III
Harlow, United Kingdom : Pearson Education, 2019
863 pages. : illustrations (black and white, and colour) ; 26 cm.
Ký hiệu phân loại (DDC): 658.5
"The objective of management science is to solve the decision-making problems that confront and confound managers in both the public and private sectors by developing mathematical models of those problems. These models have traditionally been solved with various mathematical techniques, all of which lend themselves to specific types of problems. Thus, management science as a field of study has always been inherently mathematical in nature, and as a result sometimes complex and rigorous. My main goal through 13 editions of this book has always been to make these mathematical topics seem less complex and thus more palatable to undergraduate business students. To achieve this goal I try to provide simple, straightforward explanations of often difficult mathematical topics. I try to use lots of examples that demonstrate in detail the fundamental mathematical steps of the modeling and solution techniques. Although in the past three decades the emphasis in management science has shifted away from strictly mathematical to mostly computer solutions, my objective has not changed. I have provided clear, concise explanations of the techniques used in management science to model problems and provided many examples of how to solve these models on the computer while still including some of the fundamental mathematics of the techniques."--taken from Preface, page xiii.
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2
Mind+machine :a decision model for optimizing and implementing analytics /Marc Vollenweider.
Hoboken, New Jersey :Wiley, John Wiley & Sons, Inc.,2017
xx, 297 pages :illustrations ;24 cm
Ký hiệu phân loại (DDC): 658.403
Big data and artificial intelligence dominate business news coverage, but these are far from singular solutions to any business challenge. At the core of successful decision-making is human instinct driven by experience and information. Mind+Machine is the groundbreaking guide to combining the optimally potent mix of human expertise and state-of-the-art digital machines to enhance a variety of business functions.
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