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1
Creativity in public relations / Andy Green; Chartered Institute of Public Relations.
London ; Philadelphia : Kogan Page, 2010
xiii, 255 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 659.2
The subject of creativity in public relations is something of an enigma - while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. Andy Green's book seeks to redress this situation.
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2
Develop your PR skills / Neil Richardson, Lucy Laville
London : Kogan Page, 2010
160 pages. : illustrations ; 22 cm.
Ký hiệu phân loại (DDC): 659.2
Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.
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3
English for public relations in higher education studies : Course book / Marie McLisky
Reading : Garnet Education, 2011.
136 pages. : illustrations (colour), maps ; 28 cm. +
Ký hiệu phân loại (DDC): 428.24
English for Public Relations in Higher Education Studies The Garnet Education English for Specific Academic Purposes series won the Duke of Edinburgh English Speaking Union English Language Book Award in 2009. English for Public Relations is a skills-based course designed specifically for students of public relations who are about to enter English-medium tertiary level studies. It provides carefully graded practice and progressions in the key academic skills that all students need, such as listening to lectures and speaking in seminars. It also equips students with the specialist language they need to participate successfully within a public relations department. Extensive listening exercises come from public relations lectures, and all reading texts are taken from the same field of study. There is also a focus throughout on the key public relations vocabulary that students will need. Listening: how to understand and take effective notes on extended lectures, including how to follow the argument and identify the speaker's point of view. Speaking: how to participate effectively in a variety of realistic situations, from seminars to presentations, including how to develop an argument and use stance markers. Reading: how to understand a wide range of texts, from academic textbooks to Internet articles, including how to analyze complex sentences and identify such things as the writer's stance. Writing: how to produce coherent and well-structured assignments, including such skills as paraphrasing and the use of the appropriate academic phrases. Vocabulary: a wide range of activities to develop students' knowledge and use of key vocabulary, both in the field of public relations and of academic study in general. Vocabulary and Skills banks: a reference source to provide students with revision of the key words and phrases and skills presented in each unit. Full transcripts of all listening exercises
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4
Event planning and management : principles, planning and practice / Ruth Dowson; David Bassett
London : Kogan Page, 2018
xvi, 345 pages : illustrations (black and white) ; 25 cm.
Ký hiệu phân loại (DDC): 659.2
Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences."
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5
Exploring public relations and management communication / Ralph Tench, Stephen Waddington
Harlow, United Kingdom : Pearson Education Limited, 2021
xxvii, 644 pages. : illustrations (color) ; 27 cm.
Ký hiệu phân loại (DDC): 659.2
Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication.
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