|
Dòng
|
Nội dung
|
|
1
|
|
|
2
|
Advertising and promotion : an integrated marketing communications perspective / George E Belch; Michael A Belch
New York, NY : McGraw-Hill Education, 2021
xxxi, 740 pages (G1- S12). : color illustrations ; 29 cm.
Ký hiệu phân loại (DDC): 659.1
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
Số bản sách:
(1)
Tài liệu số:
(0)
|
|
3
|
Advertising in tourism and leisure / Nigel Morgan; Annette Pritchard
Oxford ; Boston : Butterworth-Heinemann, 2001
376 pages. : illustrations
Ký hiệu phân loại (DDC): 659.19338
This text provides a discussion of advertising in leisure and tourism, identifying both good and bad practice in the area. It employs extensive international case studies to provide a critical appraisal of the potential of advertising.
Số bản sách:
(0)
Tài liệu số:
(1)
|
|
4
|
|
|
5
|
An introduction to visual research methods in tourism / Tijana Rakic, Donna Chambers (editor)
London : Routledge, 2012
xii, 218 pages. : illustrations ; 25 cm.
Ký hiệu phân loại (DDC): 910.72
This book will be of interest to experienced visual tourism researchers, scholars wishing to incorporate visual methods in their studies of tourism for the very first time, as well as students on undergraduate, postgraduate or doctoral programmes who are contemplating the incorporation of visual methods in their studies of tourism.
Số bản sách:
(1)
Tài liệu số:
(1)
|
|
|
|
|