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Marketing for tourism / Les Lumsdon
Basingstoke : Palgrave Macmillan UK, 1992
vi,235p. : ill. ; 24 cm.
Ký hiệu phân loại (DDC): 658.8
Travel and tourism are areas in which specialist marketing training is becoming essential. The approaches employed in these case studies will help to stimulate readers to learn from the experience of operators in the public and private sectors of travel and tourism.
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The economics of tourism / Mike Stabler, Andreas Papatheodorou, M. Thea Sinclair
New York : Routhledge, 2010
xxviii, 506 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 338.4791
This new edition of The Economics of Tourism reflects the tremendous changes that have occurred in the tourism sector in the last twelve years. It recognizes that the nature of tourism demand and supply is being transformed by innovations in information communication technologies, market liberalization and climate change. Paralleling this, there is much greater interest in the study of tourism by both students and researchers in mainstream economics.
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