Dòng Nội dung
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Data mining techniques : for marketing, sales, and customer relationship management / Gordon Linoff; Michael J A Berry
Indianapolis : Wiley, 2011
xl, 847 pages : illustrations ; 24 cm
Ký hiệu phân loại (DDC): 658.802
"When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition--more than 50% new and revised-- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve
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Data science for dummies / Lillian Pierson; Jake Porway
Hoboken, New Jersey : John Wiley and Sons, Inc., 2017
364 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 004
Showing you how data science can help you gain in-depth insight into your business, this practical book is the perfect starting point for IT professionals and students who want a quick primer on all areas of the expansive data science space.
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Digital business and e-commerce management / Dave Chaffey; Tanya Hemphill; David Edmundson-Bird
Harlow, England ; New York : Pearson, 2019.
xxxvii, 640 pages. : colour illustrations ; 27 cm.
Ký hiệu phân loại (DDC): 658.872
"This new edition of Dave Chaffey's bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital business and e-commerce management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world."
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Fundamentals of business process management / Marlon Dumas; Marcello La Rosa, (Professor of information systems); Jan Mendling; Hajo A Reijers
Berlin, Germany : Springer, 2018.
546 pages. : illustrations
Ký hiệu phân loại (DDC): 658.500285
This textbook covers the entire Business Process Management (BPM) lifecycle, from process identification to process monitoring, covering along the way process modelling, analysis, redesign and automation. Concepts, methods and tools from business management, computer science and industrial engineering are blended into one comprehensive and inter-disciplinary approach. The presentation is illustrated using the BPMN industry standard defined by the Object Management Group and widely endorsed by practitioners and vendors worldwide. In addition to explaining the relevant conceptual background, the book provides dozens of examples, more than 230 exercises - many with solutions - and numerous suggestions for further reading. This second edition includes extended and completely revised chapters on process identification, process discovery, qualitative process analysis, process redesign, process automation and process monitoring. A new chapter on BPM as an enterprise capability has been added, which expands the scope of the book to encompass topics such as the strategic alignment and governance of BPM initiatives. The textbook is the result of many years of combined teaching experience of the authors, both at the undergraduate and graduate levels as well as in the context of professional training. Students and professionals from both business management and computer science will benefit from the step-by-step style of the textbook and its focus on fundamental concepts and proven methods. Lecturers will appreciate the class-tested format and the additional teaching material available on the accompanying website.
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5
Human + machine :reimagining work in the age of AI /Paul R. Daugherty, H. James Wilson.
Boston, Massachusetts : Harvard Business Review Press, 2018
vi, 249 pages :illustrations ;25 cm
Ký hiệu phân loại (DDC): 331.256
Artificial intelligence (AI) is transforming how we work right now. Are you ready? In the past, robots were typically large pieces of machinery, sectioned off from human workers to perform precise, mechanical tasks on an assembly line. But now, bots and other AI technologies go far beyond this in augmenting human capabilities--not just robots on the factory floor of an auto plant, but algorithms in the back office of a healthcare insurer and chatbots interacting with retail customers. Unlike any software tool or service that's come before, artificial intelligence has the power to profoundly change the very nature of work itself--and this is happening in all kinds of enterprises and across all functions of the organization. There's a current and growing imperative: businesses that understand how to harness AI can surge ahead, while those who neglect it are in danger of being left behind. In Human + Machine, Accenture technology leaders H. James Wilson and Paul R. Daugherty vividly illustrate how AI is redefining work and the economy. At the core of this paradigm shift is the transformation of business processes--all the step-by-step tasks that take place within an organization, from operations to customer service to workers' own personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or completely reimagine them.--
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