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Business communication : building critical skills / Kathryn Braun, Kitty O Locker, Stephen Kyo Kaczmarek
[Whitby, Ontario] : McGraw Hill Education, 2016
xxiv, 4, 8, 14, 538 pages. : color illustrations ; 28 cm.
Ký hiệu phân loại (DDC): 651.7
Business Communication: Building Critical Skills is a contemporary, comprehensive, and engaging introduction to the core elements of oral, interpersonal, and written business communication. The text prepares students for success in a variety of professional settings by detailing the skills and strategies they will need to master to communicate effectively in a diverse and technologically dependent workplace. The emphasis on intercultural communication,digital communication, report writing, research skills, and employment strategies provides students with everything they need to know about communicating in any business setting
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3
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Effective crisis communication : moving from crisis to opportunity / Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger
California : SAGE Publications, Inc, 2019
461 tr. ; 23 cm.
Ký hiệu phân loại (DDC): 658.4
In this fully updated Second Edition, three of today′s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides 15 in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, "What now?" and explains how organizations can and should emerge from crisis.
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Internal communications : a manual for practitioners / Liam FitzPatrick; Klavs Valskov
London ; Philadelphia : Kogan Page, 2014
xii, 255 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 658.45
"Bad company communication can result in high staff turnover, poor results and low morale. Internal Communications draws on examples of best practice in the private, public and non-profit sectors, with case studies of high profile international organizations. The book defines and explains internal communications (IC), providing practical, ready to implement guidance on planning and organizing the IC function and IC
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