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Communicating for results : a guide for business and the professions / Cheryl Hamilton, Tony Kroll
Australia : Cengage Learning, 2018
xix, 505 pages. : illustrations (chiefly color) ; 25 cm.
Ký hiệu phân loại (DDC): 658.4
COMMUNICATING FOR RESULTS: A GUIDE FOR BUSINESS AND THE PROFESSIONS, 11th Edition, equips you with the basic concepts and techniques you need to successfully communicate in today's business world, regardless of your current level of experience. Covering every aspect of the communication process, the text gives you a competitive edge in any business situation -- using social media more effectively, conducting professional interviews, making skilled presentations with professional visual aids, assuming a leadership role, participating in successful teams, and more. Online video clips of common professional scenarios paired with chapter concepts give you a realistic view into the business world, while Polishing Your Career Skills features provide diagnostic tools to help you sharpen your skills. In addition, MindTap Communication provides an interactive learning solution to help you maximize your course success.
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Effective crisis communication : moving from crisis to opportunity / Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger
California : SAGE Publications, Inc, 2019
461 tr. ; 23 cm.
Ký hiệu phân loại (DDC): 658.4
In this fully updated Second Edition, three of today′s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides 15 in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, "What now?" and explains how organizations can and should emerge from crisis.
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