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Communicating for results : a guide for business and the professions / Cheryl Hamilton, Tony Kroll
Australia : Cengage Learning, 2018
xix, 505 pages. : illustrations (chiefly color) ; 25 cm.
Ký hiệu phân loại (DDC): 658.4
COMMUNICATING FOR RESULTS: A GUIDE FOR BUSINESS AND THE PROFESSIONS, 11th Edition, equips you with the basic concepts and techniques you need to successfully communicate in today's business world, regardless of your current level of experience. Covering every aspect of the communication process, the text gives you a competitive edge in any business situation -- using social media more effectively, conducting professional interviews, making skilled presentations with professional visual aids, assuming a leadership role, participating in successful teams, and more. Online video clips of common professional scenarios paired with chapter concepts give you a realistic view into the business world, while Polishing Your Career Skills features provide diagnostic tools to help you sharpen your skills. In addition, MindTap Communication provides an interactive learning solution to help you maximize your course success.
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Exploring public relations and management communication / Ralph Tench, Stephen Waddington
Harlow, United Kingdom : Pearson Education Limited, 2021
xxvii, 644 pages. : illustrations (color) ; 27 cm.
Ký hiệu phân loại (DDC): 659.2
Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication.
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