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Built in social :essential social marketing practices for every small business /Jeff Korhan.
Hoboken, New Jersey :Wiley,2013
viii, 216 pages :illustrations ;23 cm
Ký hiệu phân loại (DDC): 658.8
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2
Entrepreneurship and small business management in the hospitality industry / Darren Lee-Ross; Conrad Lashley
Amsterdam ; London : Butterworth-Heinemann, 2009
305 pages. : illustrations
Ký hiệu phân loại (DDC): 647.94068
"Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector. The number of entrepreneurs has dramatically and uniformly increased globally over the last ten years. Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step-bystep progression through each stage of the entrepreneurial process: context, theoretical perspectives and definitions; Concept to reality; The business plan; Growth and the future. Ideal for students at any level, the chapters of this book invite you to ponder upon your reading through a series of 'reflective practice' activities. These, along with case studies, clearly defined chapter objectives, reflections, role-play activities and experiential exercises, allow you to both think actively about themes, concepts and issues and then apply them to a number of suggested scenarios. Perfect preparation for the up-and-coming entrepreneur!
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3
Quickbooks 2007 finance software for small business :QuickSteps /Cindy Fox
America :McGraw-Hill,2007
viii, 232 p. ;20 cm.
Ký hiệu phân loại (DDC): 332.028 5
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4
Small firms in tourism : international perspectives / [edited by] Rhodri Thomas
Amsterdam ; Boston : Elsevier, 2004.
322 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
This book provides a varied collection of recent research relating to small businesses in tourism. In doing so it reflects the eclecticism of interest and method associated with this under-researched and under-theorised area of investigation. Topics range from the potential contribution of small firms to achieving social or economic goals to understanding more about business performance and growth. As is common in tourism research, disciplinary boundaries are routinely transgressed in the interests of gaining greater illumination. Insights from a variety of countries are offered, sometimes as a result of trans-national collaboration initiated specifically for this book. Shows the eclecticism of interest and method associated with this under-researched and under-theorised area.
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5
Start your own specialty food business : your step-by-step startup guide to success / Cheryl Kimball, Entrepreneur Media, Inc
Irvine : Entrepreneur Press, 2016
xiii, 161 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 664
Fueled by growing consumer demand for new tastes, cleaner ingredients, health benefits, and more convenient ways to shop and eat, the business of specialty food is taking off at full speed. This step-by-step guide tells creative cooks and aspiring entrepreneurs how to make sure they're not left behind. Armed with a detailed overview of the specialty and gourmet food industry including how it differs from other food businesses, today's and tomorrow's trends, important research and statistics, and more, entrepreneurial foodies gain insight into industry growth drivers and opportunities. Covering behind-the-scenes business models and retailing businesses within specialty food, the experts of Entrepreneur help new entrepreneurs determine their best business approach assessing what they need to startup, expected expenses, the market, and competition. Location options, retail or production space, are explored and readers are given a lesson in all things digital. Coached by practicing entrepreneurs, aspiring business owners are given valuable insight with tales from the trenches including advice and tips on unique considerations within the food business, and important lessons in planning for the long term. The how-to provided is supported with worksheets, samples, and resource lists.
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