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The revenue acceleration rules : supercharge sales and marketing through artificial intelligence, predictive technologies, and account-based strategies / Shashi Upadhyay; Kent McCormick, (Product development consultant)
Hoboken, New Jersey : John Wiley & Sons, Inc., 2018
xii, 180 pages. ; 24 cm.
Ký hiệu phân loại (DDC): 658.1554
The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace.
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