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Applied social marketing and quality of life : case studies from an international perspective / M. Mercedes Galan-Ladero, Reynaldo G. Rivera (editor)
Cham, Switzerland : Springer, 2021
xv, 427 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 306.361
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting
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Habermas and the media / Hartmut Wessler
Cambridge, UK ; Malden, MA : Polity Press, 2018.
185 pages. ; 21 cm.
Ký hiệu phân loại (DDC): 302.23092
Jürgen Habermas is arguably the most influential social theorist and philosopher of the twentieth century, and his imprint on media and communication studies extends well into the twenty-first. This book lucidly unpacks Habermas' sophisticated contributions to the study of media centring around the three core concepts for which his work is most known: the public sphere, communicative action, and deliberative democracy. Habermas and the Media offers an accessible introduction as well as a critical investigation of how Habermas' thinking can help us to understand and assess our contemporary communication environment and where his framework needs revision and extension. The book seeks to address questions such as: How does deliberative democracy fare in comparison to its main normative rivals: liberal, republican, and agonistic democracy? How deliberative are discussions presented on television, in political blogs, and on Twitter? What is the role of emotions in mediated deliberation? Full of original and sometimes surprising insights, this book is essential reading for scholars and students of media, political communication, and democracy, as well as anyone seeking guidance through Habermas' rich world of thought.
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