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Content marketing strategies for dummies /Stephanie Diamond.
Hoboken, NJ : John Wiley & Sons, Inc., 2016
xii, 386 pages : illustrations ;23 cm.
Ký hiệu phân loại (DDC): 658.872
"Blogs and social platforms are all the rage right now--especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide."
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4
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Engagement marketing :how small business wins in a socially connected world /Gail F. Goodman.
Hoboken, N.J. :Wiley,2012.
xxii, 198 p. :ill. ;24 cm.
Ký hiệu phân loại (DDC): 658.8
"A definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.You'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your business Understand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals"--Provided by publisher.
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Navigating new media networks : understanding and managing communication challenges in a networked society / Breanna McEwan
Lanham : Lexington Books, 2015
195 p. ; 24 cm.
Ký hiệu phân loại (DDC): 302.30285
This book examines changes introduced into society through the increasing use of communication technology. Topics include identity, privacy, communication competence, online communities, online social support, mediated relational maintenance, and mobile communication The text reviews and incorporates work from sociology, psychology, and communication making in an ideal text for any advanced undergraduate or beginning graduate course investigating the effect of communication technology on people, relationships, and society.
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