|
Dòng
|
Nội dung
|
|
1
|
A Critical Review of Digital Marketing / Madhu Bala, Deepak Verma // International journal of Management, IT and Engineering; Vol. 8 Issue 10, October 2018, . - Opportunities, U.S.A; . - pages. 321-339; . - ISSN: 2249-0558
Ký hiệu phân loại (DDC): 658.8
his paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The paper is based on secondary data. The paper is based on extant literature and internet sources. The various articles, researches, reports, newspapers, magazines, various websites and the information on internet have been studied. We experience a radical change in India towards the digitalization. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods.
Số bản sách:
(0)
Tài liệu số:
(1)
|
|
2
|
Applying Extended Theory of Planned Behavior to Investigate Consumer Purchase Intention toward Street Food Vendors / Le Hai Binh, Le Thi Mai Le // Tạp chí Kinh tế và Kinh doanh : JABES . - 2023. - tr. 91-101. - ISSN: 2734-9845
Ký hiệu phân loại (DDC): 343.597
This study aims to explore the factors that influence the behaviour of consumers towards Hanoi street food vendors by applying the extended Theory of Planned Behavior (e-TPB) which includes six constructs - attitude, subjective norm, perceived behavioral control, and social media and past behavior and purchase intention. Using a quantitative research approach, data was collected from 181 respondents through an online survey and using the analysis technique is SPSS version 22 and Smart PLS 3.0. The findings indicate that social media, having the highest regression weight, become the most significant predictor of purchase intention, following by subjective norms, perceived behavioral control and attitude. The study also reveals that previous behavior had a favorable impact on attitude, perceived behavioral control, subjective norms, and social media, but not on purchase intention. The study will increase our understanding of the variables influencing consumers’ intentions to purchase street food in Hanoi. Recommendations and implications for marketing-related street food selling strategies are discussed.
Số bản sách:
(0)
Tài liệu số:
(1)
|
|
3
|
|
|
4
|
|
|
5
|
Content marketing strategies for dummies /Stephanie Diamond.
Hoboken, NJ : John Wiley & Sons, Inc., 2016
xii, 386 pages : illustrations ;23 cm.
Ký hiệu phân loại (DDC): 658.872
"Blogs and social platforms are all the rage right now--especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide."
Số bản sách:
(4)
Tài liệu số:
(0)
|
|
|
|
|