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Business research methods / Donald R Cooper; Pamela S Schindler
Boston : McGraw-Hill Irwin, 2006.
xxi, 744 pages. : illustrations ; 28 cm. +
Ký hiệu phân loại (DDC): 658.0072
Part I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary.
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2
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3
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Doing research in business and management : an essential guide to planning your project/M N K Saunders; Philip Lewis
Harlow, England : Pearson, 2018
xvii, 256 pages : illustrations. ; 24 cm.
Ký hiệu phân loại (DDC): 650.072
This volume brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible
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4
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Research methods for business : a skill-building approach / Roger Bougie, Uma Sekaran
Hoboken, NJ : John Wiley & Sons, Inc., 2020
xxv, 396 pages. ; 26 cm.
Ký hiệu phân loại (DDC): 650.072
"Previous editions of this book have been used in various research methods courses with great success. For many years the book has helped thousands of my own students (undergraduate students, graduate students and executive students), as well as many more around the world, to carry out their research projects. The great strength of Research Methods for Business is that students find it clear, informal, easy to use and unintimidating. I have tried to maintain these strengths in this eighth edition"
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5
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