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1
A concise guide to market research : the process, data, and methods using IBM SPSS statistics / Marko Sarstedt; Erik Mooi
Berlin, Germany : Springer, 2019.
407 pages. : illustrations
Ký hiệu phân loại (DDC): 658.83
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
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2
A course in Rasch measurement theory : measuring in the educational, social and health sciences / David Andrich; Ida Marais
Singapore : Springer, 2019
478 pages. : illustrations
Ký hiệu phân loại (DDC): 300.15118
This book applies Rasch measurement theory to the fields of education, psychology, sociology, marketing and health outcomes in order to measure various social constructs. The chief focus is on first principles of both the theory and its applications. Because software is readily available to carry out analyses of real data, numerous small examples are provided in the book. The software used in these examples, and which is helpful in working through the text, is RUMM2030 (Rasch unidimensional models for measurement). The book's main goals are to equip researchers with the confidence they need in order to be in control of the analysis and interpretation of data, and to make professional rather than primarily statistical decisions mechanically. Because statistical principles are necessarily involved, reviews of the requisite statistics are provided in the Appendix. The content is based on courses that have been taught both online and in intensive form for over two decades. Although first principles are emphasised, much of the book is based on research conducted by the two authors and their colleagues.
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3
A dictionary of statistics / Graham J G Upton; Ian Cook
Oxford : Oxford University Press, 2014.
1 online resource (488 pages) : illustrations. ; 20 cm.
Ký hiệu phân loại (DDC): 519.503
This wide-ranging dictionary covers over 2,300 statistical terms in accessible, jargon-free language. All existing entries and web links have been revised and updated to ensure that the content is as relevant as possible. An indispensable reference work for any students or professionals who come into contact with statistics at work or university.
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4
Advanced probability and statistics : applications to physics and engineering / Harish Parthasarathy
Boca Raton : CRC Press, 2023
xii, 414 pages : illustrations ; 25 cm.
Ký hiệu phân loại (DDC): 519.5
This book surveys some of the important research work carried out by Indian scientists in the field of pure and applied probability, quantum probability, quantum scattering theory, group representation theory and general relativity.
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5
An introduction to data science / Jeffrey S. Saltz, Jeffrey M. Stanton
Thousand Oaks, California : SAGE Publications, Inc, 2018
168 p.
Ký hiệu phân loại (DDC): 005.74
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