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Airline e-commerce : log on, take off / Michael Hanke
London ; New York : Routledge, Taylor & Francis Group, 2016
xxii, 588 pages. : illustrations ; 25 cm.
Ký hiệu phân loại (DDC): 387.742
"Since the first few airline tickets were sold online in December 1995, global online travel has grown to generate half a trillion dollars in annual revenue. This development has brought significant changes to airline businesses, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling, but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline's ongoing digital transformation: - E-Products - E-marketing - E-Sales and Distribution - Web Customer Service - E-Commerce Organizations - E-Commerce Strategy Modern day technology such as mobile desktops, social media, wearable computing and virtual applications are some of the major platforms used by airlines to advertise and sell their products to consumers. With a wide range of references and examples of leading companies from the airline industry and beyond, this book explores the various organizational structures to manage e-commerce. Written by an airline e-commerce expert, Dr. Hanke provides unprecedented 'behind-the-scenes' details of how airline e-commerce works. This book is a crucial companion for both students and practitioners alike who aim to excel in this area, as well as those who are interested in sales, marketing, customer service, and strategy"
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Asian economic integration report 2021 : making digital platforms work for Asia and the pacific / Asian Development Bank
Metro Manila, Philippines : Asian Development Bank Institute, 2021
344 pages. ; 24 cm.
Ký hiệu phân loại (DDC): 330.95
The coronavirus disease (COVID-19) pandemic disrupted both supply and demand sides of an interconnected world economy in 2020. Asia and the Pacific was not immune as lockdowns and travel and trade restrictions affected nearly all aspects of cross-border economic activity. This publication examines the initial impact on trade, investment, finance, and people's mobility across the region as the pandemic struck. It looks at how regional economies individually or collectively respond to the crisis by, for example, leveraging rapid technological progress and digitalization as well as increasing services trade to reconnect and recover. The theme chapter focuses on digital platforms and how they can accelerate digital transformation across the region
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