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Advertising in tourism and leisure / Nigel Morgan; Annette Pritchard
Oxford ; Boston : Butterworth-Heinemann, 2001
376 pages. : illustrations
Ký hiệu phân loại (DDC): 659.19338
This text provides a discussion of advertising in leisure and tourism, identifying both good and bad practice in the area. It employs extensive international case studies to provide a critical appraisal of the potential of advertising.
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An introduction to tourism / Carson L. Jenkins, Leonard J. Lickorish
London : Routledge, 2016
xii, 244 pages. : illustrations ; 25 cm
Ký hiệu phân loại (DDC): 338.4791
An Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including:the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends.
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APA handbook of consumer psychology / Lynn R. Kahle, Tina M. Lowrey, Joel Huber (editor)
Washington, DC : American Psychological Association, 2022
xxvi, 778 pages. : illustrations ; 29 cm.
Ký hiệu phân loại (DDC): 658.8342
The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior
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Arts, entertainment and tourism / Howard L Hughes
Oxford ; Boston : Butterworth-Heinemann, 2000.
259 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
'Arts, Entertainment and Tourism' is a pioneering text that, by focusing on the consumer, investigates the relationship between these 3 industries and how this relationship can be developed to its best competitive advantage. Issue-led, this text draws on appropriate disciplines rather than using one single approach, to examine issues in arts and entertainment within the framework of cultural tourism. Written to meet the needs of students studying on management courses in the arts, tourism and leisure, 'Arts, Entertainment and Tourism': *Describes the general arts and tourism background *Identifies a framework for analysis that acknowledges differing levels of interest in the arts and entertainment *Discusses the arts and entertainment that feature (past and present) in tourism *Examines the reasons why the arts, entertainment and tourism have an interest in each other and how they go about developing the relationship *Examines the relationship: are there tourists in audiences and do the arts and entertainment attract tourists to a destination? *Evaluates the wider effects (good and bad) on both the arts and tourism *Discusses the direction of future developments by arts and tourism organizations and for future research International text with case studies from around the world Managerial relevance but based on Academic disciplines Includes Entertainment as well as the 'high' arts.
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Basic retail design / Stephen Anderson, Lynne Mesher
London, UK : Bloomsbury Visual Arts, 2019
190 pages : illustrations (chiefly color) ; 23 cm.
Ký hiệu phân loại (DDC): 745.4
This second edition of Retail Design examines the latest developments in the contemporary retail design sector worldwide. It guides the reader step by step through the retail design process, providing strategies that can produce a successful retail space and a design that is appropriate for the brand, product, consumer and retailer. A new chapter exploring consumer behaviour is combined with clear explanations of branding and identity, to provide the starting point for the design concept. The relationship between the interior and its context, site and setting is then examined, alongside in-depth investigations of layout, circulation and pace and other design considerations. Fully updated with new international case studies and expanded coverage on sustainability, interactivity, and innovative design concepts – this new edition of Retail Design offers cutting-edge insights into the practice of contemporary retail design and shows designers how to meet and exceed the expectations of today's clients and consumers.
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