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Influence & persuasion / Harvard Business Review Press
Boston, Massachusetts :Harvard Business Review Press,2018
viii, 138 p. ; 18 cm.
Ký hiệu phân loại (DDC): 303.342
Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing a influence and small, simple tactics that you can use to convince others every day.--
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Invisible influence : the power to persuade anyone, anytime, anywhere / Kevin Hogan
Hoboken : Wiley, 2013.
210 p. ; 23 cm.
Ký hiệu phân loại (DDC): 303.342
Invisible Influence shows readers how to quietly persuade others to choose them or their product. The book includes new scientific discoveries in subtle influence that show a few fascinating and unique approaches to influence. The book will highlight how people feel about products, services and people, and the mental shortcuts they use to buy. It will then teach readers how to utilize this cluster of information in subliminally influencing others in order to sell, market, and communicate more effectively
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