Dòng Nội dung
A concise guide to market research : the process, data, and methods using IBM SPSS statistics / Marko Sarstedt; Erik Mooi
Berlin, Germany : Springer, 2019.
407 pages. : illustrations
Ký hiệu phân loại (DDC): 658.83
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
Số bản sách: (0) Tài liệu số: (1)
A dictionary of business and management / Jonathan Law
Oxford : Oxford University Press, 2016
656 p. ; 20 cm.
Ký hiệu phân loại (DDC): 650.03
"This wide-ranging and authoritative dictionary covers all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. Now in its sixth edition, it features recent developments such as social media and peer-to-peer lending, as well as the financial crisis and the subsequent sovereign debt crisis. Existing entries have been updated, and over two hundred new entries added including bitcoin, Cog Ladder, mobile commerce, Six Sigma, social media, theory of institutional deficiencies, and zero-hours contract. There is expanded coverage of financial regulation and corporate social responsibility, including entries such as aw-shucks defence and Financial Conduct Authority. The new edition of this bestselling dictionary elucidates modern financial and management jargon, defining entries in a clear, concise, and accessible manner. It remains essential for business students, teachers, and professionals, and useful for anyone needing a guide to business terminology"
Số bản sách: (2) Tài liệu số: (0)
Analytical corporate finance / Angelo Corelli
Cham, Switzerland : Springer, 2018
511 pages. : illustrations
Ký hiệu phân loại (DDC): 658.15
This book draws readers' attention to the financial aspects of daily life at a corporation by combining a robust mathematical setting and the explanation and derivation of the most popular models of the firm. Intended for third-year undergraduate students of business finance, quantitative finance, and financial mathematics, as well as first-year postgraduate students, it is based on the twin pillars of theory and analytics, which merge in a way that makes it easy for students to understand the exact meaning of the concepts and their representation and applicability in real-world contexts. Examples are given throughout the chapters in order to clarify the most intricate aspects; where needed, there are appendices at the end of chapters, offering additional mathematical insights into specific topics. Due to the recent growth in knowledge demand in the private sector, practitioners can also profit from the book as a bridge-builder between university and industry. Lastly, the book provides useful information for managers who want to deepen their understanding of risk management and come to recognize what may have been lacking in their own systems.
Số bản sách: (0) Tài liệu số: (1)
Analytics in smart tourism design : concepts and methods / Zheng Xiang; Daniel R Fesenmaier editors
Switzerland : Springer, 2017
309 pages. : color illustrations
Ký hiệu phân loại (DDC): 338.4791
This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality
Số bản sách: (0) Tài liệu số: (1)
Asian Cultures and Contemporary Tourism / Elaine Chiao Ling Yang, Catheryn Khoo-Lattimore Editors
Singapore : Springer, 2018
225 p.
Ký hiệu phân loại (DDC): 338.4791
This book focuses on cultures that shape contemporary Asian tourist experiences. The book consists of 10 chapters, which are organised into two themes: Collectivist Culture and Wellbeing. The chapters cover emerging forms of tourism (e.g., wedding and bridal photography tourism, roots/affinity tourism and shamanic tourism), investigate a wide range of topics (e.g., tourist motivation, tourist anxiety and decision making) and consider Asian perspectives from diverse backgrounds (e.g., China, Hong Kong, Singapore, Taiwan, South Korea, Japan, Philippines, Malaysia, Indonesia, India, Bangladesh, and Nepal).
Số bản sách: (0) Tài liệu số: (1)