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A concise guide to market research : the process, data, and methods using IBM SPSS statistics / Marko Sarstedt; Erik Mooi
Berlin, Germany : Springer, 2019.
407 pages. : illustrations
Ký hiệu phân loại (DDC): 658.83
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
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A dictionary of business and management / Jonathan Law
Oxford : Oxford University Press, 2016
656 p. ; 20 cm.
Ký hiệu phân loại (DDC): 650.03
"This wide-ranging and authoritative dictionary covers all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. Now in its sixth edition, it features recent developments such as social media and peer-to-peer lending, as well as the financial crisis and the subsequent sovereign debt crisis. Existing entries have been updated, and over two hundred new entries added including bitcoin, Cog Ladder, mobile commerce, Six Sigma, social media, theory of institutional deficiencies, and zero-hours contract. There is expanded coverage of financial regulation and corporate social responsibility, including entries such as aw-shucks defence and Financial Conduct Authority. The new edition of this bestselling dictionary elucidates modern financial and management jargon, defining entries in a clear, concise, and accessible manner. It remains essential for business students, teachers, and professionals, and useful for anyone needing a guide to business terminology"
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AI in marketing, sales and service : how marketers without a data science degree can use AI, big data and bots / Peter Gentsch
Cham, Switzerland : Palgrave Macmillan, 2019
xix, 271 pages : illustrations (some color), charts, tables ; 24 cm.
Ký hiệu phân loại (DDC): 658.8
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in a more efficient and smarter way
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Airline finance / Peter S. Morrell
Abingdon, Oxon ; New York, NY : Routledge, 2021.
xviii, 327 pages. : illustrations ; 25 cm.
Ký hiệu phân loại (DDC): 387.71
"Revised and updated in its fifth edition, this internationally renowned and respected book provides the essentials to understanding all areas of airline finance. Designed to address each of the distinct areas of financial management in an air transport industry context, it also shows how these fit together, while each chapter and topic, for example aircraft leasing, provides a detailed resource which can also be consulted separately. Supported at each stage by practical airline examples and recent data, Airline Finance examines the financial trends and longer term prospects for the airline industry as a whole, contrasting the developments for the major regions and airlines together with critical discussion of key issues that affect the industry as a whole. Important techniques in financial analysis are applied to the airlines as well as their investors such as banks and other financial institutions. Thoroughly amended and updated throughout, and expanded with the addition of two new chapters, the fifth edition reflects the many developments that have affected the industry, such as the impacts of the banking and sovereign debt crises on the airline industry, signs of re-nationalisation of airlines that have emerged in Europe, and the substantial changes that have occurred in connection with rating agencies and LIBOR. New start-ups and bankruptcies are covered for the first time in a new chapter, joined by airline mergers and acquisitions (M & A), both playing a role in airline concentration. Reflecting their status as a permanent feature, fuel hedging and fuel surcharges now also have their own chapter. The medium to long term future in terms of further concentration and government intervention (or lack of it), and a shift in aircraft financing towards capital markets are discussed in the final chapter. The book is written for employees of airlines, airports and their suppliers, and investment bank and other analysts. It is also popular for use by universities and in-house courses on air transport management, both within academia and industry"
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Analytical corporate finance / Angelo Corelli
Cham, Switzerland : Springer, 2018
511 pages. : illustrations
Ký hiệu phân loại (DDC): 658.15
This book draws readers' attention to the financial aspects of daily life at a corporation by combining a robust mathematical setting and the explanation and derivation of the most popular models of the firm. Intended for third-year undergraduate students of business finance, quantitative finance, and financial mathematics, as well as first-year postgraduate students, it is based on the twin pillars of theory and analytics, which merge in a way that makes it easy for students to understand the exact meaning of the concepts and their representation and applicability in real-world contexts. Examples are given throughout the chapters in order to clarify the most intricate aspects; where needed, there are appendices at the end of chapters, offering additional mathematical insights into specific topics. Due to the recent growth in knowledge demand in the private sector, practitioners can also profit from the book as a bridge-builder between university and industry. Lastly, the book provides useful information for managers who want to deepen their understanding of risk management and come to recognize what may have been lacking in their own systems.
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