Dòng Nội dung
1
A concise guide to market research : the process, data, and methods using IBM SPSS statistics / Marko Sarstedt; Erik Mooi
Berlin, Germany : Springer, 2019.
407 pages. : illustrations
Ký hiệu phân loại (DDC): 658.83
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
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2
A Multi-Industrial Linkages Approach to Cluster Building in East Asia : Targeting the Agriculture, Food, and Tourism Industry / [Editors] Akifumi Kuchiki; Tetsuo Mizobe; Toshitaka Gokan
London : Palgrave Macmillan UK : Imprint : Palgrave Macmillan, 2017
308 pages. : illustrations
Ký hiệu phân loại (DDC): 330
This book proposes measures to promote regional industrial development in East Asia from the perspective of three industries: agriculture, food, and tourism. The authors argue that for regional agriculture to develop, collaboration with the food industry is essential. Further, by linking tourism, economic collaboration between the three industries is strengthened. The first part of the book introduces a basic model for the formation of the agriculture, food, and tourism industry cluster. Contributions from leading academics in agricultural economics then go on to discuss the relevance of this multi-industry cluster in countries such as Japan, the Republic of Korea, and Cambodia, amongst others. The final part sets out new approaches for further development in the cluster through quantitative analyses of the 'economies of sequence' concept. Readers will discover that from establishing linkages between different industries and other economic sectors, important positive externalities can be generated and these processes can be triggered on the local or cluster level.
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3
Accelerate : building strategic agility for a faster moving world / John P. Kotter
Boston, Massachusetts : Harvard Business Review Press, 2014
x, 206 pages ; 22 cm.
Ký hiệu phân loại (DDC): 658.4012
Describes how organizations can learn to move swiftly to accommodate change while still providing the necessary structures that nurture employees and long-term success.
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4
Administrative management : setting people up for success / Carlene Cassidy, Robert Kreitner, Susie H. VanHuss
Stamford, CT : Cengage Learning, 2015
xvi, 379 pages. : color illustrations ; 26 cm
Ký hiệu phân loại (DDC): 658.4
Master the skills needed for success in today's rapidly changing work environment with the useful, practical management tools and insights found only in ADMINISTRATIVE MANAGEMENT: SETTING PEOPLE UP FOR SUCCESS. Readers discover the keys to functioning at the highest level in today's professional work environment. This unique book helps readers navigate and respond most effectively to contemporary work challenges. The authors use their extensive experience to highlight actual valuable tools that truly set readers up for success. A concise, inviting approach introduces basic, critical management concepts for a full understanding of the goals, functions, and responsibilities of today's managers. Readers learn how to identify opportunities to package their skills and sell their strengths for both immediate and long-term professional success.
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5
Air transport management : an international perspective / Lucy Budd, Stephen Ison
Milton Park, Abingdon, Oxon : Routledge, 2020
xxx, 384 pages. : illustrations (some color) ; 26 cm.
Ký hiệu phân loại (DDC): 658
The textbook includes both introductory reference material and more advanced content so as to provide a solid foundation in the core principles and practices of air transport management. This second edition includes a new chapter on airline regulation and deregulation and new dedicated chapters focusing on aviation safety and aviation security. Four new contributors bring additional insights and expertise to the book
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