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Agile innovation :the revolutionary approach to accelerate success, inspire engagement and ignite creativity /Langdon Morris, Moses Ma, Po Chi Wu, PhD.
Hoboken, New Jersey :Wiley,2014
xxii, 373 pages ;24 cm
Ký hiệu phân loại (DDC): 658.4063
"Effective innovation doesn't happen by accident - it happens by design! Agile Innovation is the field guide to designing and implementing effective innovation methods and projects, and facilitating collaborative processes that enable people to solve complex problems and create breakthrough solutions. The book offers a comprehensive Innovation Master Plan Framework, which provides five critical performance areas and how to optimize them for sustained innovation improvement. Agile Innovation teaches how to discover and develop better ideas, learn and work together more profitably and effectively, and create breakthroughs"--
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Creativity in public relations / Andy Green; Chartered Institute of Public Relations.
London ; Philadelphia : Kogan Page, 2010
xiii, 255 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 659.2
The subject of creativity in public relations is something of an enigma - while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. Andy Green's book seeks to redress this situation.
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