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100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multichannel world / Martin Newman, Malcolm McDonald
London, United Kingdom : Kogan Page Limited, 2018
xvii, 281 pages. : llustrations ; 24 cm.
Ký hiệu phân loại (DDC): 658.812
Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business.
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(1)
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4
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A Hands-On Introduction to Data Science / Chirag Shah
UK : Cambridge University Press, 2020
424 p. : illustration ; 25 cm.
Ký hiệu phân loại (DDC): 006
This book introduces the field of data science in a practical and accessible manner, using a hands-on approach that assumes no prior knowledge of the subject. The foundational ideas and techniques of data science are provided independently from technology, allowing students to easily develop a firm understanding of the subject without a strong technical background, as well as being presented with material that will have continual relevance even after tools and technologies change.
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Accounting :an introduction to principles and practice workbook /Edward A. Clarke ; Yvonne Wilson ; Michael Wilson.
South Melbourne, Victoria : Cengage Learning Australia, 2019
692 pages. ; 30 cm
Ký hiệu phân loại (DDC): 657.044
Clarke and Wilson's Accounting: An introduction to principles and practice is positioned and recognised in Certificate III in the Accounts Administration market. This new edition will align to the latest FNS30315 training package while retaining all of the classroom-tested pedagogical features and design elements from the previous edition, which will distinguish it from many of its current competitors. The content will be organised around the assessment requirements for each unit of competency, resulting in a comprehensive resource. For the first time, students will have access to the workbook in Excel via CourseMate Express. An intermediate-level mapping grid will also be provided to instructors for this edition. Clarke and Wilson's Accounting: An introduction to principles and practice addresses Certificate III in Accounts Administration, which is an accounting course designed for students wishing to gain entry-level employment in the financial services industry. However, the units covered in this text are also the core and elective units for Certificate IV in Accounting and Certificate IV in Bookkeeping.
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