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8 kỹ năng mềm thiết yếu : Chìa khóa đến thành công / Trần Thượng Tuấn, Nguyễn Minh Huy
Hà Nội : Lao động ; Công ty Sách Alpha, 2015
499 tr. ; 21 cm.
Ký hiệu phân loại (DDC): 650.1
Hướng dẫn cách rèn luyện để có được 8 kỹ năng mềm cần thiết trong cuộc sống để đi đến thành công như: Làm chủ cảm xúc; tư duy phê phán; tư duy sáng tạo; giao tiếp; thuyết trình; hợp tác; chinh phục lòng người; ra quyết định và giải quyết vấn đề
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(10)
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3
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99 negotiating strategies : tips, tactics & techniques used by Wall Street's toughest dealmakers / David Rosen
New York, New York : Ross & Rubin, Publishers, 2016
xiv, 126 pages. ; 23 cm.
Ký hiệu phân loại (DDC): 658.4
"Every business deal, every purchase and sale, every bartered transaction is a negotiation. Some excel at it. Most don't. For the first time ever, an elite dealmaker shares his secrets, allowing you to learn and use the methods of the world's toughest negotiators to achieve better outcomes. That's the power of 99 Negotiating Strategies: Tips, Tactics & Techniques Used by Wall Street's Toughest Dealmakers. Inside you'll learn: how to properly prepare for an upcoming negotiation to gain complete control of discussions; how to use complex psychological theories (explained simply) like Prospect Theory, Coase Theorum, Reciprocity, and Asch Conformity rules to hit home runs; how to control the pace and flow, influence the opposition from within, and set the terms; and much, much more. There's never been such a complete list of the world's best negotiating and dealmaking tips. Until now."
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A preface to marketing management / J Paul Peter; James H Donnelly
New York : McGraw-Hill Education, 2019
xiv, 270 pages. : illustrations ; 26 cm.
Ký hiệu phân loại (DDC): 658.8
Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.
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ABC's of relationship selling through service / Charles M. Futrell, Raj Agnihotri, Michael T. Krush,
New York, NY : McGraw-Hill, 2019
xxxiv, 599 pages. : illustrations ; 26 cm.
Ký hiệu phân loại (DDC): 658.85
ABC's of Relationship Selling 13e trains the readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service.
The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leading text brings a comfortable and familiar approach to the Selling discipline.
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