Dòng Nội dung
1
A concise guide to market research : the process, data, and methods using IBM SPSS statistics / Marko Sarstedt; Erik Mooi
Berlin, Germany : Springer, 2019.
407 pages. : illustrations
Ký hiệu phân loại (DDC): 658.83
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
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2
Administrative management : setting people up for success / Carlene Cassidy, Robert Kreitner, Susie H. VanHuss
Stamford, CT : Cengage Learning, 2015
xvi, 379 pages. : color illustrations ; 26 cm
Ký hiệu phân loại (DDC): 658.4
Master the skills needed for success in today's rapidly changing work environment with the useful, practical management tools and insights found only in ADMINISTRATIVE MANAGEMENT: SETTING PEOPLE UP FOR SUCCESS. Readers discover the keys to functioning at the highest level in today's professional work environment. This unique book helps readers navigate and respond most effectively to contemporary work challenges. The authors use their extensive experience to highlight actual valuable tools that truly set readers up for success. A concise, inviting approach introduces basic, critical management concepts for a full understanding of the goals, functions, and responsibilities of today's managers. Readers learn how to identify opportunities to package their skills and sell their strengths for both immediate and long-term professional success.
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Analysing international city tourism / [editors] Josef A Mazanec; Karl W Wöber
Wien ; New York : Springer, 2010.
246 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
The ability to utilise advanced research techniques and sophisticated analytical tools analysing city tourism is taken for granted. This book provides program scripts, tips on where to download software and data free of charge, discussion questions, and material for case studies.
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4
Being the boss : the 3 imperatives for becoming a great leader / Linda A Hill; Kent Lineback
Boston, Massachusetts : Harvard Business Review Press, 2019
xx, 284 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 658.4092
You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from subordinates, your supervisor, peers, and customers. You're not alone. As Harvard Business School's Linda Hill and manager and executive Kent Lineback reveal in Being the Boss, becoming an effective manager is a painful, difficult journey. It's trial and error, endless effort, and slowly acquired personal insight. Many managers never complete the journey. Often, they just learn to get by. At worst, they become terrible bosses. This essential book, now with a new preface, explains how to avoid that fate, by mastering three imperatives: Manage yourself: Learn that management isn't about getting things done yourself. It's about accomplishing things through others. Manage a network: Understand how power and influence work in your organization and build a network of mutually beneficial relationships to navigate your company's complex political environment. Manage a team: Forge a high-performing "we" out of all the "I"s who report to you. Packed with compelling stories and practical guidance, Being the Boss is an indispensable guide for not only first-time managers but all managers seeking to master the most daunting challenges of leadership
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Bí mật văn hóa doanh nghiệp Hàn Quốc = 한국 기업문화의 비밀 : Han'guk kiŏp munhwa ŭi pimil / Kim Chin-su chiŭm.
Sŏul-si : Essay,2012.
197 pages ;23 cm.
Ký hiệu phân loại (DDC): 495.7
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