Dòng Nội dung
1
Accelerate : building strategic agility for a faster moving world / John P. Kotter
Boston, Massachusetts : Harvard Business Review Press, 2014
x, 206 pages ; 22 cm.
Ký hiệu phân loại (DDC): 658.4012
Describes how organizations can learn to move swiftly to accommodate change while still providing the necessary structures that nurture employees and long-term success.
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2
Actionable intelligence :a guide to delivering business results with big data fast! /Keith B. Carter with contributions from Donald Farmer and Clifford Siegel.
Hoboken, New Jersey :John Wiley and Sons, Inc.,2014
xviii, 205 pages ;24 cm
Ký hiệu phân loại (DDC): 658.4
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3
Aligning strategy and sales : the choices, systems, and behaviors that drive effective selling / Frank V Cespedes
Boston, Massachusetts : Harvard Business Review Press, 2014
x, 313 pages : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 658.8101
Most firms face a wide gap between their strategic goals and their sales and other go-to-market efforts. Aligning these activities is - or should be - an important component of competitive advantage for entrepreneurs and established companies. Yet for most, it isn't ... This book is about aligning strategy and go-to-market efforts. It starts by explaining why many sales problems in companies are really strategic alignment issues. It helps managers understand and diagnose both the overt and hidden costs of not aligning strategic goals with sales initiatives, and why getting better at selling typically requires more than a motivational speech, sales force reorganization, new incentives, or a good training seminar. It outlines a process for articulating strategy in ways that people in the field can understand and in ways that help strategy formulators understand the required sales tasks inherent in strategic plans for the enterprise. Given a coherent strategy, the book provides a framework for analyzing and managing the core levers available to firms when they seek to align selling behaviors with sales tasks, and examines each lever. Readers will learn how to synchronize strategy and sales activities across the organization, and get value from improving their firm's performance in the following areas: - How to move from a strategic vision to an integrated selling plan- How to build a sales organization to match strategy- How to create and maintain the optimal infrastructure and processes"--Publisher's description.
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4
Anticipate :know what your customers need before they do /Bill Thomas & Jeff Tobe
Hoboken, N.J. :John Wiley & Sons,2013
v, 218 p. :ill. ;24 cm
Ký hiệu phân loại (DDC): 658.8342
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Beating the global odds :successful decision-making in a confused and troubled world /Paul A. Laudicina
Hoboken, N.J. :John Wiley & Sons,2012
xiv, 206 p. :ill. ;24 cm
Ký hiệu phân loại (DDC): 658.403
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