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E-commerce 2017 : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver
Boston : Pearson, 2018
917 pages : illustrations, tables ; 26 cm.
Ký hiệu phân loại (DDC): 658.872
Laudon’s E-commerce 2017: Business, Technology, Societyemphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.
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